Corporate Mission
Akebono’s Corporate Mission
Through “Friction and Vibration, their Control and Analysis,”
we are determined to protect, grow and support
every individual life
Established 1999
Ever since Akebono was founded, we have been committed as brake experts for over half a century. During this time, dramatic changes have taken place in the global economy and the corporate environment Under our guiding principle as a company, we felt it important that we indicate the path we should take as a company and established “Akebono’s Corporate Mission” in 1999.
“Friction and Vibration, their “Control and Analysis,” is Akebono’s core technology. The reason why “control” comes before “analysis” is because we wanted to describe Akebono’s attitude of wanting to solve problems that our customers were facing.
We do not only safeguard the lives of individuals. We believe that “protecting each individual life” is our determination to safeguard not only people but also nature and the environment as a whole. This is an indication of our commitment to create corporate value under a sound management by protecting and nurturing the global environment we live in
We will contribute in supporting a sustainable society by realizing “Akebono’s Corporate Mission”.
Akebono’s Declaration for the 21st Century
We will continue to create value long into the 21st century as we pursue our Corporate Mission.
We declare that we will:
- Recognize the new value of what we create and provide.
- Assure our own indispensability by continuously creating new value.
- Accomplish our tasks with speed and the courage of our convictions without fear of failure.
- Achieve our aspirations through the pride of each and every individual.
Established 1999
[ Akebono’s Declaration for the 21st Century ] was established as a basic frame of mind and standard of conduct in order to realize “Akebono’s Corporate Mission”.
By continuing to recognize, think and creating the values of products we provide, we will endeavor at becoming an “only one” existence to our customers.
Brisk and sharp. We will accomplish our tasks with speed and pursue issues until we our satisfied with the results.
We have pride in our contributions to safety and security of people through our brake products and will endeavor to achieve our aspirations.
