President's Message
From the day of its establishment, Akebono's goal has always been to provide safety and security. This philosophy also defines our corporate brand management stance that we have taken since 2005.
Our corporate brand management stance is based on the idea of categorizing our stakeholders that we come into contact with through our business into three groups: our customers, our shareholders and our employees. We aim to increase our corporate value while maintaining the balance between these groups.
We also believe that Corporate Social Responsibility (CSR) is a cornerstone of corporate brand management and that by exercising CSR we support our corporate brand value and improve Akebono's brand attractiveness.
Based on our corporate mission statement, it is our sincere desire to provide safety and security to people around the world through global promotion of corporate brand management principles and through pursuing the goals of each and every Akebono employee.
We hope that all our stakeholders will continue to support us in our endeavors as they have in the past.
