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With Our Customers

“Customers' Needs First” is Akebono's policy of excellence in development, design, production, sales and services we provide. We continuously work to enhance and refine our quality, technology and service to improve customer satisfaction.

Supporting Our Customers

Our Mobile Brake Technology Educational Center

Our Mobile Brake Technology Educational Center

The Mobile Brake Technology
Educational Center

Employing the “Mobile Brake Technology Educational Center,” a vehicle specially designed to display braking mechanisms in an easy to understand way, representatives of Akebono's aftermarket sales section visit auto dealers and automobile repair shops nationwide to teach car salesman and auto mechanics about the structure and features of brakes and give them tips on brake maintenance. More than 200 training sessions are held each year and attendees' feedback and comments are later reflected in product development.

To make customer safety and comfortable driving a reality we place particular focus on training for auto mechanics and strive to make sure brakes work perfectly.

Since 2012, Akebono associates have provided lectures on brake technology as part of courses at car maintenance schools or schools for aspiring auto mechanics. In fiscal 2016, these classes were held at seven schools in different places throughout Japan. The shortage of auto mechanics is becoming a social issue and we will continue these classes to support their education.

In addition, we are also active in conducting associate training, family visits, tours for elementary school students, participating in local community events, and more.

Earthquake Simulations

Earthquake Simulations

The drill

Well before the Great East Japan Earthquake, Akebono and its suppliers carried out periodic earthquake simulations to ensure the safety of associates, their families and business partners to provide assistance to disaster stricken communities and maintain a stable supply of products for customers.

In fiscal 2016, the Company conducted a drill simulating an earthquake hitting directly beneath southern Tokyo. By assuming a different seismic center and scenario for each occasion, the drills confirm that the Company's structure is capable of launching full-scale assistance for local communities in the immediate wake of a disaster.

Quality Management Systems (ISO/TS16949 and ISO26262)

Presenting quality assurance policies at the audit

Presenting quality assurance
policies at the audit

To deliver even better quality products and services to customers, the Akebono Group's principal bases nationwide have obtained and are maintaining the ISO/TS16949 quality management system certifications introduced by automotive manufacturers overseas. In addition, efforts are now under way to acquire the ISO26262 certification with regard to automotive electronic and electrical safety-related systems.

Akebono Products Garner Praise around the World

PT. Akebono Brake Astra Indonesia (AAIJ) Wins Customer Improvement Contest

Global Contribution Award Received from Yamaha Motor Co., Ltd.

The Toyota Kaizen Festival

AAIJ has undertaken a companywide initiative to make various improvements with the aim of enhancing the skills and abilities of each associate and for the Group as a whole. This initiative has had measurable results, with AAIJ scoring highly at customer improvement contests held in 2016. AAIJ won the Astra Daihatsu Motor Supplier Clubs Contest held in February 2016, and in September finished the Yamaha TVP Lean Kaizen Festival 2016 among the top five best suppliers. Moreover, AAIJ won the Astra Group’s Automotive Division Contest held the same month, going on to enter the main event, which includes various industries gathered together. In December, AAIJ was a winner at the Toyota Kaizen Festival. While continuing to refine skills and abilities, AAIJ aims to become a truly global supplier out of Indonesia.

Akebono Brake Corporation (ABC) Named Best Overall Import Aftermarket Product Award

First Quality Award Received from Denso Corp.

EURO® Ultra-Premium ceramic
disc brake pads

Akebono Brake Corporation was awarded “Best Overall Import Aftermarket Product or Product Line” by the Import Vehicle Community, an automotive group in the United States. This marks the second time ABC has won this award (the first time was in 2014).

EURO® Ultra-Premium ceramic disc brake pads were designed for European vehicles to realize the excellent braking performance expected in European vehicles, control characteristics and smooth pedal feeling. These brake pads offer the highest levels of performance in terms of reducing noise, vibrations and harshness, which are common problems with brakes. They also drastically reduce brake dust, which helps to keep wheels clean. In addition, these brake pads contribute to the environment by minimizing the content ratio of copper, which is being regulated as a chemical substance in some states in the United States.

The product was selected from among hundreds of European car parts sold in the United Stated and honored with this award based on a comprehensive evaluation of its commercial success, quality, level of demand, distribution process, packaging and sales network.