AKEBONO REPORT 2011

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AKEBONO REPORT 2011 Akebono Brake Industry Co. Ltd. 9Feature Social Repor t Environmental Repor t Economic Repor t Reference Materialsconstant. Ensuring consistent quality no matter when where and who manufactures products. Aiming to achievethis goal akebono will continue to offer safety and security the most important things in a person’s life on a globalscale.The quality assurance department focuses on qualitymainly in the following three categories: products operationsand work process. “Amid the globalization of productionand purchasing of materials and components akebono needs unified rules not only for product qualitybut also for its operations and work processes in order toachieve quality assurance at facilities around the world ”says Shinagawa. In order to do so we have to standardizethe entire work process including receiving orders productdevelopment manufacturing purchasing and productdelivery in addition to streamlining work carried out byback-office sections. In addition we must strive to meetcustomer requests for quality in each region. For example traceability is a kind of “quality” that can be offered toEuropean luxury car makers as it means that they canpromptly get answers for when where and to what specificationscertain products have been manufactured. And inemerging countries we introduce competitive products tosecure consistent quality and low costs. Thus verificationsteps in the development stage and management methodsat plants differ depending on local needs. However our responsibility to manufacture important security componentsand our sincere attitude towards monozukuri stayYoichi ShinagawaGeneral ManagerQuality Assurance Departmentakebono is now implementing Companywide initiatives toachieve true globalization. In the process there could beconflicts due to differences in culture and tradition.However Ms. Maejo (HR Talent & ManagementDevelopment Department) notes that there are someadvantages in such differences. “Through the exchangeof opinions we can deepen our understanding of eachother and uncover new issues in the process. Enteringinto agreements step by step we will realize a fair personnelsystem from a global perspective.” Mr. Kojima (GlobalMonozukuri Implementation Office) who is in charge ofproduction says “In this modern world values vary greatlyamong people. Therefore we need to confirm associates’awareness of such differences both in Japan andoverseas ” and he is striving to bring people with differentcultures and ways of thinking together through communicationsby developing production sites where everyonefinds it rewarding to work. Mr. Josako (PurchasingDepartment Purchasing Division) remarks “When theearthquake hit I recognized the importance of maintaininga stable purchasing structure ” and he is aiming for amore robust and global supply chain in order to build goodakebono’s True Globalization Will Offer Safety and Security to SocietyEnsuring Consistent Quality No Matter When Where and Who Manufactures Productsrelationships with suppliers and realize GQCDDM.*Aiming to establish safe and secure technologies includingenvironment-friendly performance Mr. Nishimura(Product Planning Department R&D Division) expressedhis enthusiasm saying “Our record of offering brakes tomost automotive manufacturers in Japan and overseaswill bring us the optimum solutions for globalization.”Mr. Shinagawa (Quality Assurance Department) statedthat “akebono is striving to offer safety and security to allstakeholders in terms of products and environmentalpreservation. To help realize these goals we will providefeedback from production sites and share this informationon a global scale.” Akebono’s Corporate Missionrequires us to provide safety and security to society. In itsglobal monozukuri activities akebono offers safety inevery situation and braking force that suits people’s sensibilitiesin order to provide safety and security to anincreasing number of people.*GQCDDM: Global Quality Cost Delivery (total lead time) Development Management

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