AKEBONO REPORT 2012
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akebono’s Corporate MissionCorporate GoalsCustomer needs firstTechnology realignmentEstablishing a global networkEstablished 1990akebono’s Corporate MissionThrough “Friction and Vibration their Control andAnalysis ” we are determined to protect grow andsupport every individual life.Established 1999akebono’s Declaration for the 21st CenturyWe will continue to create value long into the 21stcentury as we pursue our Corporate Mission.We declare that we will:1. Recognize the real value of what we create andprovide.2. Assure our own indispensability by continuouslycreating new value.3. Accomplish our tasks with speed and the courageof our convictions without fear of failure.4. Achieve our aspirations through the pride of eachand every individual.Established 1999Brand StatementSince 1929 akebono has brought assuranceand peace of mind to our customers and enduserseverywhere as a global industry leaderin brake design and production. We take pridein our history of achieving safety without compromise and continue to pursue new standardsof perfection with innovation.Looking to the future we are inspired by theprospect of delighting and satisfying our customers and never cease in the challenge tosucceed in this goal.Absolute safety; Unparalleled control.Putting a smile on people’s faces all over theworld.Brand SloganAbsolute safety; Unparalleled control.Established 2005AKEBONO REPORT 2012 Akebono Brake Industry Co. Ltd. 1Akebono Crystal Wing (ACW) (Hanyu City Saitama)(Please see note below the Contents)

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