AKEBONO REPORT 2012

4/68

2 AKEBONO REPORT 2012 Akebono Brake Industry Co. Ltd.Top MessagePursuing Globalization byStrengthening the Functionality ofJapan-Based MonozukuriRediscovering the Roots ofOur Corporate OrganizationIn 2011 we were reminded once again the threat of naturaldisasters by a series of major disasters including theChristchurch Earthquake in New Zealand the Great EastJapan Earthquake and the flooding in Thailand.On the other hand the Great East Japan Earthquakealso provided an opportunity to recognize the strength ofJapan’s manufacturing sector as it recovered its productioncapabilities even earlier than expected. Moreover we rediscoveredthe roots of our corporate organization?realizingthat achievements that are impossible when one actsalone become possible when we all work together.In response to issues spotted upon the occurrence ofthe Great East Japan Earthquake and other disasters wewill accelerate the implementation of our medium-termmanagement plan the akebono New Frontier 30 RollingPlan 2011.Capture 30% of the Global Market under theMedium-Term Management PlanThe akebono New Frontier 30 Rolling Plan 2011 includesthree major targets: “advancement of technologies for thefuture ” “continuation of cost revolution and expansion toglobal operation” and “acceleration of globalization (from afocus on Japan & North America to an approach encompassingJapan North America Europe and Asia).”These three targets were set with the aims of achievingbusiness expansion and improving corporate value which inturn will enable us to gain greater competitiveness andacquire 30% of the global market for OEM disc brake pads.The basic strategies we formulated in 2010 remain the same.First in order to achieve the “advancement of technologiesfor the future ” we will further promote technologicaldevelopment and know-how accumulated over the years.Utilizing the fruits of this advancement we work to realizenew products such as more lightweight and electromechanicalbrakes which are environment-friendly. We alsostrive to meet needs of two markets that are polar opposites namely the affordable compact car market and thehigh-performance car market.

※このページを正しく表示するにはFlashPlayer9以上が必要です