AKEBONO REPORT 2014

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akebono’s Corporate MissionThrough “Friction and Vibration, their Control andAnalysis,” we are determined to protect, grow andsupport every individual lifeakebono’s Declaration for the21st CenturyWe will continue to create value long into the 21st century as wepursue our Corporate Mission.We declare that we will:1. Recognize the real value of what we createand provide.2. Assure our own indispensability by continuouslycreating new value.3. Accomplish our tasks with speed and the courageof our convictions without fear of failure.4. Achieve our aspirations through the pride of eachand every individual.Our Corporate Mission was established in 1999 in recognition of theimportance of laying out a roadmap for Akebono’s future progressas a unified corporate group.Akebono’s core expertise is in the field of ”friction and vibration,their control and analysis”. We deliberately place control beforeanalysis in order to express our firm belief that it is Akebono’sprimary duty to promptly address and resolve the issues ourcustomers are facing.Our commitment to protection extends not only to human life.For Akebono, the phrase ”every individual life” includes every singlelife-form on the planet, and thus, by extension, the globalenvironment itself. Our Corporate Mission thus stipulates that wewill create corporate value based on sound management in order tocontinuously protect and support all such life.By translating akebono’s Corporate Mission into reality, we shallcontribute to the development of a sustainable society.akebono’s Declaration for the 21st Century sets forth the basicmindset and code of conduct required in order to achieve akebono’sCorporate Mission.We aim to establish our company as a uniquely indispensablepresence for our customers by ensuring that we recognize the realvalue of the products that we provide. We will be nimble and agile inour work, accomplishing our tasks and responding to matters quickly,investigating any outstanding issues until they are resolved to oursatisfaction. Taking pride in the fact that our brake products directlycontribute to people‘s safety and peace of mind, we will persevere inour efforts to achieve our aspirations.

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