AKEBONO REPORT 2014
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Akebono Products Garner Praise around the Worldfor their Quality Winning Nissan Motor Best Performance AwardIn October 2013, Akebono’s aftermarket sales division received the“Fiscal 2012 Best Performance Award” from Nissan Motor Co., Ltd.,for its superior on-time delivery rate. Going forward, we will continueworking to ensure the timely delivery of our aftermarket products. Becoming Honda North America’s Prize-WinningSupplier for the Second Consecutive YearIn fiscal 2013, Akebono Brake Corporation (ABC) received the“Excellence in Quality Award” from Honda North America, Inc. forthe second consecutive year, becoming one of 22 suppliers commendedin this way. With its Elizabethtown Plant (ABE) deliveringproducts to Honda North America, ABC received the award in recognitionof its minimal rejection rate. Going forward, we will pursuegreater product quality, performance and safety, reinforcing ourposition as a leading provider of excellent automotive components. Winning Mitsubishi Heavy Industries’ Special Awardfor the Second Consecutive YearIn fiscal 2013, representatives of Akebono Brake IndustrialMachinery & Rolling Stock Component Sales Co., Ltd. were invitedby Mitsubishi Heavy Industries, Ltd. to a supplier awards ceremonywhere they were presented with a “Special Award” for the secondconsecutive year. Mitsubishi Heavy Industries granted the awardin recognition of the company’s superior product quality, costeffectiveness and on-time delivery performance compared withother suppliers. Akebono Brake Components Installed in the“2014 North American Truck of the Year”Equipped with Akebono brake components, the ChevroletSilverado 1500, produced by the U.S.-based General MotorsCorporation, was named the “2014 North American Truck of theYear” at the 26th annual North American International Auto Showin Detroit, Michigan. Looking ahead, we will continue to deliverproducts capable of ensuring the satisfaction of endusers.Our Mobile Brake Technology Educational CenterEmploying the “Mobile Brake Technology Educational Center,” avehicle specially designed to display braking mechanisms in an easyto understand way, representatives of Akebono’s aftermarket salessection visit auto dealers and automobile repair shops nationwideto teach car salesman and auto mechanics about the structure andfeatures of Akebono brakes and give them tips on brake maintenance.More than 200 training sessions are held each year andattendees’ feedback and comments are later reflected in productdevelopment. We are confident that this initiative is helping tomake driving safer by promoting optimal brake maintenance whileat the same time promoting the Akebono brand.Having upgraded the vehicle in 2013, we will continue presentingour Mobile Brake Technology Educational Center to as manypeople as possible to facilitate their understanding of our brakingtechnologies.With Our CustomersPursuing Superior Quality That Meets Diverse Customer NeedsAs it pursues true globalization, Akebono strives to meet increasingly diversifying customer needsby delivering high-quality products capable of securing greater customer satisfaction.TOPICSQuality Management Systems(ISO/TS 16949 and ISO 26262)With the aim of promoting its corporate branding initiative,the Akebono Group’s principal bases nationwide haveobtained and are maintaining the ISO/TS 16949 qualitymanagement system certifications introduced by automotivemanufacturers overseas.In addition, efforts are now under way to acquire the ISO26262 certification with regard to automotive electronic andelectrical safety-related systems.Mobile Brake Technology Educational Center attractingthe interest of elementary school studentsAward certificate from Nissan Motor Co., Ltd.Winning the Excellence in Quality Award for the second consecutive yearSupplier award ceremony

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