199820012000200720142004250(Billions of yen)200150100Third phase oftransition2009Signs a contract with Robert Bosch GmbH to acquire its North American brake businessAccelerates globalization from 2010Establishes Akebono Brake Slovakia s.r.o. in SlovakiaNew corporate headquarters, the Akebono Crystal Wing (ACW) is completed in Hanyu City, Saitama PrefectureStarts using the new corporate logoParticipates in the F1 with providing brake components for the Vodafone McLaren Mercedes teamEstablishes Akebono Arras S.A. production facility in France (currently Akebono Europe S.A.S. [Arras])Chinese local subsidiaries Akebono Corporation (Guang-zhou) and Akebono Corporation (Suzhou) are established2016Receives the Fiscal 2015 Japan Society of Mechanical Engineers Medal for New Technology in the “development and mass production of high-performance brakes for road cars”2010Acceleration of globalizationakebono’s Corporate MissionBrand SloganThrough “Friction and Vibration, their Control and Analysis,”we are determined to protect, grow and support every individual lifeAbsolute safety;Unparalleled controlSince 1929, akebono has brought assurance and peace of mind to our customers and end-users everywhere as a global industry leader in brake design and production.We take pride in our history of achieving safety without compromise, and continue to pursue new standards of perfection with innovation.Looking to the future, we are inspired by the prospect of delighting and satisfying our customers, and never cease in the challenge to succeed in this goal.Absolute safety; Unparalleled control.Putting a smile on people’s faces all over the world.Brand StatementAbout Akebono2AKEBONO REPORT 2016

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