With Our Customers

The Mobile Brake Technology Educational Center

The Aftermarket Division, which handles replacement brake products, is utilizing Akebono’s Mobile Brake Technology Educational Center, a special vehicle designed to help people visually and physically understand disc and drum brake mechanisms, to conduct training sessions upon customer request, targeting dealerships and repair workshops nationwide.

During the training sessions, we provide explanations on brake maintenance points and issues that have occurred in the market using samples from and videos of actual vehicles. This helps deepen our customers' knowledge and skills related to brakes. Additionally, the feedback and opinions we receive are incorporated into product development. To ensure safe and comfortable driving for all customers, we strive to promote brake maintenance techniques in the field. Furthermore, based on challenges and needs observed in the market, we propose new products to customers and connect these insights to product development.

Since 2012, these sessions have been offered as part of practical training for students aspiring to become automotive technicians at automotive technical colleges and high schools. In response to the societal issue of automotive technician shortages, we continue to support technician training and repair workshops through these educational efforts. Moreover, the Mobile Brake Technology Educational Center is utilized for employee training, elementary school field trips, and regional events. Starting in 2020, to enhance convenience and optimize time for participants, we have introduced online training sessions using web-based platforms. These sessions are offered in various formats, including on-site events, live streaming, and archived recordings.

Akebono Products Garner Praise around the World

Akebono Receives Best Overall Product Award at AAPEX for the Second Consecutive Year

In November 2025, at the Import Vehicle Community Awards of AAPEX (Automotive Aftermarket Products Expo) in Las Vegas, Nevada, Akebono Brake Corporation's EURO® Ultra-Premium Ceramic Brake Pads (Part No. EUR1894) received the Best Overall Product Award, the highest honor in the product category.

Following last year’s award-winning products for the BMW 330i and i4, this marks a remarkable achievement for the second consecutive year. The latest award-winning product line covers a broad range of 24 Audi models and is manufactured and marketed by Akebono Brake Corporation in the United States.

While maintaining the high braking performance demanded by European vehicles, these products achieve significantly reduced brake dust and outstanding quietness through Akebono’s proprietary friction material formulation technology. The company’s commitment to high-quality manufacturing at its Kentucky-based production facility has earned strong recognition in the North American market. Through the continued expansion of the EURO® series, we remain committed to delivering products that exceed customer expectations in both performance and quality.

Combining Premium Driving Performance and Environmental Sustainability: Akebono Launches “Akebono Premium Comfort (APC)” High-Performance Disc Brake Pads for Minivans

Akebono Brake Industry launched Akebono Premium Comfort (APC), a high-performance disc brake pad designed specifically for minivans, in May 2024. Designed with the weight characteristics and driving dynamics unique to minivans in mind, this premium model is engineered to deliver reliable stopping power and outstanding stability.

The product’s key feature is its superior braking performance, developed in response to customer demand and exceeding that of our standard product line. In addition, Akebono’s proprietary friction material formulation technology further enhances low-dust performance while reducing brake noise and wheel dust.

As a result, APC delivers a safer and more refined driving experience for drivers carrying family and friends. Furthermore, APC features a copper-free formulation designed to meet evolving global environmental protection standards, including U.S. chemical regulations. While maintaining outstanding performance, APC is engineered to minimize the environmental impact of brake wear particles. Through our advanced friction material technologies, we will continue to contribute to a sustainable society where safe mobility and environmental conservation coexist.