With Our Customers

The Mobile Brake Technology Educational Center

The Aftermarket Division, which handles replacement brake products, is utilizing Akebono’s Mobile Brake Technology Educational Center, a special vehicle designed to help people visually and physically understand disc and drum brake mechanisms, to conduct training sessions upon customer request, targeting dealerships and repair workshops nationwide.

During the training sessions, we provide explanations on brake maintenance points and issues that have occurred in the market using samples from and videos of actual vehicles. This helps deepen our customers' knowledge and skills related to brakes. Additionally, the feedback and opinions we receive are incorporated into product development. To ensure safe and comfortable driving for all customers, we strive to promote brake maintenance techniques in the field. Furthermore, based on challenges and needs observed in the market, we propose new products to customers and connect these insights to product development.

Since 2012, these sessions have been offered as part of practical training for students aspiring to become automotive technicians at automotive technical colleges and high schools. In response to the societal issue of automotive technician shortages, we continue to support technician training and repair workshops through these educational efforts. Moreover, the Mobile Brake Technology Educational Center is utilized for employee training, elementary school field trips, and regional events. Starting in 2020, to enhance convenience and optimize time for participants, we have introduced online training sessions using web-based platforms. These sessions are offered in various formats, including on-site events, live streaming, and archived recordings.

Akebono Products Garner Praise around the World

Akebono Brake Corporation products awarded "Best Problem-Solver for Import Vehicles"

In November 2024, at the AAPEX event held in Las Vegas, Nevada, Akebono Brake Corporation won the Import Vehicle Overall Product Award in the Import Vehicle Community Product and Marketing Awards, following the Best Problem-Solver for Import Vehicles award in 2021. The winning product is the EURO® Ultra-Premium Ceramic Disc Brake Pads for the BMW 330i and the electric vehicle BMW i4, manufactured and marketed by Akebono Brake Corporation for the U.S. market. This product is designed for European vehicles and delivers the high braking performance, control, and smooth braking feel expected of European cars. Furthermore, the product demonstrates top-level performance in addressing common braking challenges such as noise, vibration, and harshness, while significantly reducing brake dust to prevent wheel contamination. Additionally, the pads are environmentally friendly, minimizing copper content to comply with chemical regulations enforced in certain U.S. states. Moving forward, we will continue our commitment to performance and quality to achieve sustainable growth as a trusted brand for our customers.

Launch of the New Environmentally Friendly Brake Caliper 'The AWP Brake Caliper' Featuring Innovative Design

Akebono has successfully developed the world's first "New Structure Brake Caliper," addressing the shift towards vehicle electrification while considering global environmental conservation. The product was launched on May 20, 2022.
The brake caliper is made of aluminum, achieving a 20% weight reduction compared to standard OEM calipers, contributing to improved fuel efficiency. It is also a revolutionary product that is easy to install in vehicles without requiring the replacement of any other parts, while being visually very appealing.

Product Features

• Excellent design
• Can be installed with standard OEM wheels and disc rotors
• Brake response equivalent to that of opposed type disc brakes
• 20% weight reduction and the same durability compared to standard OEM calipers
• Exclusively developed brake pads reduce brake dust
• Available in a total of five caliper colors (blue, red, white, silver, and orange)